[SC – NRA – 02/03/11]
T 161/1229Publicity... Contributions to Government by Travel Association[1928-46]

A large box of about 10 files.

File 09/06/28 – 09/12/30

[Front: Stamped 'Preserve 1946', Label 'Closed until 1981'. 'Subject: 1) Movement to attract overseas visitors to Great Britain. 2) Contribution of H.M.G. To the Travel Association of Great Britain and Ireland.']

09/06/1928 [Lord Waldorf Astor to RJG 'Bob' Boothby]
“I spoke to the Chancellor [Churchill] about increasing the amount of American money spent in Britain by tourists some time ago. He expressed a willingness to help and I have now sent him this accompanying letter.
I wonder whether we ought to say anything to the Board of Trade? They have played with the matter but in a futile manner. They have not enough guns (or big enough ones).
I could arrange a meal here or in the House if Winston preferred.”


09/06/1928 [Lord Astor to Winston Churchill] – accompanying letter.
“Here is a memo which sets out the main points in the proposal to increase the number of American tourists here (and the amount of money spent in the country). I first became interested in it when the American Ambassador told me that he felt sure a very large increase was possible. He has recently confirmed this view.
I suggest a lunch or dinner at which you should meet leading representatives of hotels, railways, shipping companies, banks, Chamber of Commerce, and put it up to them to raise the money for a suitable organisation.”

Memo Page 01: VIEW IMAGE
Memo Page 02: VIEW IMAGE
Memo Page 03: VIEW IMAGE
Memo Page 04: VIEW IMAGE


26/06/28 [Hamilton to Fergusson]
Looking to replace 'the moribund “Come to Britain” Movement'.
Mr [later Baron Douglas] Hacking's view is, I understand, that it will be better thhat private enterprise should set up an organisation themselves and that the movement should mainly be financed by those who would directly benefit... We think it would be a great help to the movement if those concerned felt that the Chancellor was interested, even though there was no question of any grant from public funds.”

Hacking from Overseas Trade Dept.

28/06/1928 [Churchill to Astor]



12/10/28 [Hacking to Churchill]

Hacking apologises and explains misquotation in Daily Mail.
“Things are moving fairly rapidly now. I have interviewed 20 or 30 of the most important people, connected with the industries which will be most likely to benefit by a large increase in our overseas visitors, and almost without exception I have received very great encouragement to proceed with my plans. I believe Lord Derby is going to accept the Presidency of the Movement and I am hoping to be able to obtain about £25,000 in subscriptions from those industries who are directly concerned in the success of such an organisation. When the House meets I hope to be able to be in a position to tell you a good deal more about the Movement and I venture to hope that when the whole scheme is launched we might have the privilege of your attendance at the first meeting...”

Daily Mail Article: VIEW IMAGE
Letter Page 01: VIEW IMAGE
Letter Page 02: VIEW IMAGE
Letter Page 03: VIEW IMAGE

Document on the 'Come to Britain Movement' and the Travel Associations of other countries. [see photos].

Newspaper clipping from the Times, 27/08/29 about the efforts and success of the Travel Association in America.

Times Article: VIEW IMAGE

£5000 came from the government, £30,000 required to form the company. Lord Derby's salary is £5000?

16/11/29 [Comptroller-General, Dept. Overseas Trade to Secretary of the Treasury]
“... 5. The Association was incorporated under the Companies Acts on the 15th April and its income for the current year is £18,000, including the contribution of His Majesty's Government. While the officers of the Association had hoped for a somewhat larger measure of support they are, on the whole, not dissatisfied having regard to the difficulties inherent in the inception and organisation o of such a co-operative national effort. In other respects good progress has been made and a pamphlet – a copy of which is enclosed – containing a form for membership has been prepared for wide distribution throughout the country. In addition a series of meetings in various centres is being organised to arouse interest in the Association's work, opening with a meeting at Sheffield on the 15th November with Lord Riddell, a member of the executive committee, as the principal speaker.
6. Mr Henderson and the Board are impressed by the definite prospects of substantial and permanent benefits accruing to the trade and industry of the country as a result of the efforts of the Association and are convinced of the vital necessity to the Association of the continuance of the grant of His Majesty's Government.
7. I am therefore to request that you will be good enough to move the Lords Commissioners of His Majesty's Treasury to the inclusion in the estimate for 1930 for the Department of Overseas Trade of a Grant-in-Aid to the funds of the Association of a sum of £5,000.”

02/12/29 Financial Statement for TA. [see photos]

06/12/29 [Recipient unknown] Outlines the status of TA's Government funding and reply. [See photos]

12/12/29 [Louis Beale, General manager, TA. To F.W. Pethick-Lawrence, Financial Secretary to Treasury]
“I enclose a blue pamphlet describing the formation, aims and objects of the Association and a brief record of the first six month's work.” [See photos]

27/03/30 Minutes of Executive Committee meeting. [See photos]

Minutes from the first AGM of the Travel Association. [See photos]

Towards end of 1930, the government threatens to cease its financial support of the TA, but changes its mind.

File 15/10/31 – 13/04/35

[Front: Stamped 'Preserve 1946', Label 'Closed until 1986'. 'Subject: 1) Movement to attract overseas visitors to Great Britain. 2) Contribution of H.M.G. To the Travel Association of Great Britain and Ireland.']

15/10/31 - Page 480 of the Board of Trade Journal – Article referencing the decisions made at an Exec. Committee meeting of TA. [See photos]

Financial report on TA.

Summary of the development of the government's grant to the TA. [See photos]

10/12/31 [Meredith, TA, to C.L. Stocks of the Treasury]
A brief statement of the TA's financial position for previous three years. [See photos]

04/12/31 [J. Lorne Macleod, Scottish TA to Sir Archibald Sinclair, Secretary of State for Scotland]
Macleod requests that the Scottish TA receive its own government grant of £2000, rather than relying on the GB&I TA. [See photos]

26/01/32 [Meredith to Sydney-Turner of the Treasury Chambers]
Response to the S-TA's grant request, claiming that their agreement is bad for the GB-TA and suchlike. [See photos]

09/01/33 [Jones of Dept. Overseas Trade to G.E.A. Grey, ?]
First time TIDA is referred to as 'the Travel and Industrial Development Association.
“The Association became, in 1932, a different Association with wider activities and, until there has been sufficient time to see what will happen on this new basis, the clock has been put back, so to speak, and we are, in the matter of the Government grant, more or less where we were, (that is, in the experimental stage), when the Travel Association, on the original basis, was in its infancy.”

“In February, 1932, the Association, with the encouragement of the Board of Trade, changed its name to the Travel and Industrial Development Association.
It is understood that the Board of Trade regard the Association as an important piece of machinery in the scheme which the Board has been urging upon local authorities in the industrial areas for the formation of development councils.” [See photos]

Expenses and list of 'Industrial cities and towns subscribing to the general services of TIDA'.
[See photos]
[N.B. Lancashire Industrial Development Council pays a very large amount – hence This is Lancashire?]

Leaflet detailing members of TIDA. [See photos]

01/04/33 – 30/06/33 – Quarterly report.
Films. - Apart from the preparation of its own films, the Association and its members have given considerable help and advice to Mr C.W. Herbert, a representative of the Fox Film Corporation of New York, who is at present making a series of travel films in England, which will be released through the Fox Film Circuit, which covers 36 different countries.
The German Film, “England”, prepared by Doring Film-Werke, referred to in previous reports, continues to be shown in Germany and the Association's own films have been shown in many parts of the world.” [See photos]

Report April 1932 – March 1933
“FILMS. The Association has added, with the co-operation of the Film Unit of the Empire Marketing Board, now G.P.O., a number of new travel and industrial films to its library which have been shown overseas in the United States and on the Continent.” [See photos]

File 25/06/35 – 08/04/36

[Front: Stamped 'Preserve 1946', Label 'Closed until 1987'. 'Subject: 1) Movement to attract overseas visitors to Great Britain. 2) Contribution of H.M.G. To the Travel & Industrial Development Association of Great Britain and Ireland.']

TIDA has a Paris branch, moved in November 1934 to the Champs Elysées.

Leaflet on 'Industrial Britain', issued by TIDA, in French & English.

Document on the Department of Overseas Trade, TIDA, and the newly formed British Council. It acknowledges some overlap, and discusses the merits of using the BC for cultural work, and a proposed grant of £25,000. [See photos]

Sub-File: Deputation from The Travel & Industrial Development Association to The Chancellor of the Exchequer on December 19th, 1935. Treasury.

As a result of deputation – it is agreed to give TIDA £5000 per year from 1936, fixed for three years, “the period fixed for the Council for Foreign Relations. [BC]

File 18/04/36 – 17/11/38

[Front: Stamped 'Preserve 1946', Label 'Closed until 1989'. 'Subject: 1) Movement to attract overseas visitors to Great Britain. 2) Contribution of H.M.G. To the Travel & Industrial Development Association of Great Britain and Ireland.']

Notes on recent activities of TIDA & annual report 1935-6. [See photos]
“FILMS. The Film Department has successfully proceeded with the task of building up a distributive system abroad for films descriptive of the British Isles. The documentary films The Key to Scotland and The Heart of an Empire were completed, and Beside the Seaside, a film of the South Coast, was produced with the co-operation of the Southern Railway and many South Coast Towns. Six documentary sound films have now been produced. Arrangements for the distribution of films were at once initiated. The films are of sufficient merit to be booked for cinema showing and they are being released in cinemas in this country as well as abroad during the next few months.
The Association has, in addition, five sound films for non-theatrical showing and twelve silent films. It is satisfactory to note that of eight short British documentary films selected by the Curators of the Film Library of Modern Art in New York, three were produced by the Association. The field for non-theatrical showing is large and increasing, indeed, the chief difficulty is the familiar one of finance, to produce enough copies of each film. Non-theatrical versions are prepared in 16mm. as well as 35mm. Sizes.”

N.B. Mr Atherton Dixon of the US office passed away in March, to be replaced by Bertram Lord.

Pictorial guide to the activities of TIDA. [See photos]

18/01/07 [Primrose to Neville Chamberlain – [Elected prime minister in May 1937]]
Letter with copy of aforementioned leaflet and calendar attached calendar missing].

Produced document: The Projection of Britain Overseas – The need for wide extension of the activities of the TIDA.
“FILMS. The Association has built up a library of documentary films, and with these it has obtained outlets in 54 countries, in 38 of which distribution is through cinemas. As mentioned, the British Council are represented on the Joint Committee for which the Association does the executive work, and they have supplied a small fund to enable films to be distributed free in certain countries. The demand has outrun the films available. The non-theatrical field is largem particularly with the coming of the 16mm. Sound film, and there is very wide circulation through educational film libraries. The importance of the circulation of British films is repeatedly stressed by British Government Representatives abroad.”